One of the first things that customers see in your online business would be your product photos. This is because humans tend to be attracted to photos and give them more attention than words. Even if you have an amazing and compelling title accompanied by a great product description, it will all go to waste if customers are not compelled to click on the product page. However, most big companies use professional-grade equipment for taking pictures. You may ask how to compete with these big companies if you don’t have the resources to take good pictures. Well, luckily with the advancements in technology, we can take awesome product photos with just your smartphone.
In this blog, we will tell you how to take great product photos with your smartphone and a simple setup. Don’t be intimidated by photography, especially for use in business. The standards for a good product photo compared to professional photography is different. For one, people will view product photos on their devices online. This means the fidelity and technical quality only need to be as good as what devices can show. The best thing that you can do for an online business is to ensure that the overall user experience is consistent and gives out an image of professionality and quality. That doesn’t mean the best photo quality but the best fit.
What You Will Need
Let’s discuss what you will need to take great product photos from the comfort of your own home. If we are talking about just the basics, you actually just need a smartphone and a blank wall or surface. This is because you can take a product photo with just a phone and a regular background. Those two things are the essentials. You don’t need any more to take good product photos. So if cost is an issue, don’t feel compelled to spend money on equipment. However, if you want to increase the quality you can try and obtain this equipment. Keep in mind that everything that we mention here is relatively cheap and can be used for more than just product photos so you won’t be wasting too much money.
The equipment that you will need is mainly for making better quality lighting and setting for your products. All of the heavy liftings will be done by your smartphone. The first thing that you will need is proper lighting equipment. Good lighting can make a mediocre camera sensor result in a good photo. Then you will need to have a good program to edit your photos. And of course, a background set for the products. The best would be a white background that covers the back and bottom of the frame. Ideally, this setup should be put up permanently so that you can change the product often quickly. But of course, you don’t actually need any of this to take good product photos. You can have all of this but still, have bad-quality product photos. What you actually need is to keep practicing and hone your skills. It will take a really long time at first, but once you get the hang of it taking pictures will be very fast and efficient.
Aspects of Product Photography and How to Do Them
These are the things to consider when taking product photography. Many things need to be considered because each aspect of the photo is interconnected. One part of product photography like lighting will affect color, detail, and more. So be sure to consider all of them.
Besides the camera quality, the lighting is the most important thing to consider when taking photos of products. Bad lighting can ruin pictures taken with a great camera. Bad lighting can be adjusted if you are using a DSLR or mirrorless camera. But with smartphones, the sensors are weaker and need more external lighting. The resulting image if taken with bad lighting would be full of noise and become unclear. This will cause your pictures to seem bad quality. The cheapest and simplest method of getting good lighting would be to use natural sunlight. Take pictures during daytime using natural light. This method is actually simpler than using artificial lights. But sunlight can change anytime and is not always available. A good way would be to purchase photo lights or ring lights. These lights usually have diffusion layers on them which make the lighting appear softer and more appealing.
Angles seem like a simple thing, but they are very important when taking product photos. Using the wrong angle can put focus emphasis on aspects of the product that are unappealing or not effective. For example, a smartphone is typically shown from its front and back because they want to avoid showing how thick the phone is. Even though in real life the phone is actually pretty thin, it can seem thick in pictures. This is why angles are very important. You should also prepare various kinds of angles for your product pictures. Having just one angle is bad since consumers will not have enough information to make judgements on your product.
There are 2 types of backgrounds that you will need to use for your product photos. The first would be a blank background that is used to put focus on the product itself. Blank backgrounds can also make your editing easier for use in online platforms. The color is most commonly white or other light colors, but it can be whatever matches your products. The second background would be an aesthetic background. Aesthetic backgrounds are used for beauty shots that can put your product in a beautiful setting. The purpose of an aesthetic background is not utilitarian but emotional. Making your product be associated with a visually appealing representation will increase the judgement of the product by customers.
Regarding editing, there are simple ways and more complicated ways. The easy method is to use mobile apps for your photo editing. Apps like Snapseen, lightroom, and even instagram have great editing features. The great thing about these apps are that they are made to be intuitive and simple to use. These apps are made around ease and convenience instead of comprehensiveness. Typically you would be able to change the hue, saturation, color grading, etc on these apps. Here are the top apps for photo editing on Smartphones:
However, if you want to do things more in-depth, you can use Adobe’s suite of programs, but these can be pricey. You can also try its free alternatives like Canva, Pixlr Editor, PicMonkey, and many more. These are computer programs and include a wider range of features and adjustments. A rule of thumb would be to make sure you do not over-edit your product photos. This makes your product seem less genuine and may lead to consumers feeling unsure.
Key Steps in Editing Photos
Now we will discuss how to edit and what to do in the editor. The steps highlighted here do not have to be followed in order. This is also not an exhaustive list and we encourage you to be experimental and try out new things.
Cropping is the first thing you should do before you do an edit. The main goal of cropping is to make sure that the photo doesn’t have any excess detail as well as is symmetrical. When we take pictures, we often make small mistakes in symmetry. The horizon may be crooked or the picture includes unwanted background details.
2. Adjust the white balance
Second is the white balance of the photo. Despite its name, white balance does not control the color white in the photo. It actually controls how light is presented and therefore how color levels are shown. White balance is usually referred to as having a warm hue/tone or a colder hue/tone. A warmer white balance means that the picture has a more yellow hue while a colder white balance means it has a more blue hue. These things are not that important for the product photo, but they will add to the quality. Most apps have preset for white balance, and setting for white balance is typically referred to as temperature hence the warm and cold names.
3. Adjust exposure and contrast
Exposure refers to the brightness of a particular picture while contrast is the difference between dark and light objects. Pictures with high exposure can have too much noise. So it is better to get the right exposure when you take the picture. As for contrast, pictures with high contrast have stark significant differences between dark and light objects while lower contrast means the picture is flat and even. The best option for contrast is a middle between the two. For product photos, exposure is more important than contrast since detail is more important.
4. Adjust color vibrancy and saturation
Vibrancy increases intensity of neutral colors while maintaining intensity in brighter colors. Saturation increases the intensity of colors in the whole picture. Depending on your products, saturation and vibrancy won’t be important. If your product is colorful then vibrance and saturation will be very important as it helps accentuate the picture. However, if the product is monochrome or black then this won’t be very important.
5. Sharpen images
Sharpening refers to enhancing the details of your photo. The editing apps should have a slider to adjust the level of detail. However, there is no clear way to adjust the sharpness. You will have to experiment and check using the sliders. There are limitations to adjusting sharpness. You cannot turn an out of focus picture into one that is focused. Overly sharpened pictures will also look weird and have artifacts that can decrease the quality.
6. Finalize and use
Once you’re done editing, stop looking at the photo for a while. This is to ensure that you have fresh new eyes when looking at the picture again. Once you take your eyes off for a while, make the last adjustments before using them in your product pages and social media. You will also need to make different versions that match various platforms. The most common ratio for a photo is a square one that is symmetrical. Most platforms like Instagram and most online stores like Amazon use asymmetrical photos. But you can use a different ratio for platforms like Facebook, web stores, and many more.
What to Do After You Have the Pictures
Once you have taken your pictures and edited them, what do you do? Be sure to get the most out of your product photos. Consistency of image along the platforms that you use would be important. Once you already have product photos, you can always try and improve on them. Increase the level of photography, editing, and skill level. Once you are used to mobile editing apps you can try out more advanced editing apps. You should always try and improve your product photos just like any other part of your business. The smallest parts can have a big impact. If your product photos, usually seen as not a big deal, are done well then customers can see that you take your business seriously. Just be sure to always improve and follow the philosophy of Kaizen or continuous improvement.
Learning how to take good product photos is a very important aspect of an online business. However, it is a very time-consuming process. The best way to decrease the time would be to hire people to do it for you. But this can be pretty expensive and for an up-and-coming business, this can be hard. Well, if you can’t outsource this, then maybe you can outsource other aspects of your business. And this is where AsiaCommerce comes in. AsiaCommerce can help you grow faster and better with our many services. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Check out our many services and gain many awesome benefits for your business!
Creating a business online to sell products is relatively easy these days. However, things become complicated when it comes to attracting consumers to buy products from you. You will have to compete with significantly more businesses. The products that you sell may also be similar. Online businesses cannot compete like typical businesses. You will often find product descriptions on product pages in websites or e-commerce platforms. Today we will discuss what a product description is and the best strategies to make a good product description that can convert viewers into paying customers.
An explanation of product descriptions
Product descriptions are the copywriting that you will use in your product page. The main purpose of a product description is to inform consumers about your product. There are also secondary goals such as enticing consumers, pushing purchases, and adding value to consumers. Product descriptions are a staple in the tech industry. However, because of the boom in online business almost anything sold online needs a good product description.
Product descriptions are usually used in web stores, e-commerce pages, social media posts, and many more. Anywhere people can view your products is a good place to use product descriptions. Product descriptions will be different based on the platform you use. Social media will favor shorter product descriptions while web stores or e-commerce platforms prefer longer and detailed recommendations.
10 Strategies for Writing a Good Product Description
Although making product descriptions is not an exact science, there are still strategies to make it effective. These are 10 strategies or considerations you should make when making your product recommendations. You don’t have to follow all of them, just choose the ones you think fit your business best.
1 Focus on the right target audience
A product description conveys what your product is to the reader. This means that you will have to know who will read them so that you can make the right adjustments. For example, you cannot use youthful and trendy words when your product is aimed at older people. However, if your product is aimed at older people but it aims to make them feel young, your wording should match that. Phrasing and wording that matches your target audience is very important.
2 Highlight benefits or additional value
Your product description should not be an exhaustive list of information about your products. Most of your customers will either not care or don’t understand most of them. There are reasons why people purchase your products. Highlight the way your products match those reasons. For example, people buy laptops based on the specifications, so highlight that. No need to go into too much detail about everything. Your description has to shift focus to the good aspects of your products.
3 Avoid overly used and common phrases
Saying phrases like “the best product ever” or “the most advanced” may seem like a good idea. However, they usually have the opposite effect. Most consumers already know that these words are just marketing jargon. So, they will end up disliking your page. Use words that highlight reality. For example, you can say “one of the most efficient power banks” instead of “the best power bank in the world”. Your tag line must reflect reality.
4 Use the right tone for your products
Tone is also very important when it comes to product description. The tone of your description may push consumers to make decisions. For example, if the tone of your product description is excited and conveying scarcity, buyers will be compelled to buy as fast as possible. However, if your product is not exciting or does not require urgency, using a tone like that will make buyers confused and will be less likely to buy.
5 Entice your audiences’ imagination
Imagination is a very powerful thing in consumers. Imagination fills in the gaps of our knowledge which means that if you can entice imagination, it will be very good. You can say things like “imagine doing things far more efficiently” or “What if you can feel safe leaving home without your charger”. These kinds of statements make buyers imagine scenarios which may push them to make a purchase.
6 Use short stories of your product
Stories are a great idea if your product has a proper story. Products that have a proper backstory like a founder’s story or invention story can make people interested. They like products that have a history because it seems a lot more unique and desirable now. But if your product is common, then don’t make up a story for your product. You will seem untrustworthy and buyers will avoid buying from you.
7 Add sensory words to your description or copywriting
Sensory words are very powerful tools for some product categories. Sensory words are words that evoke sensory experiences. Words like sweet, crunch, snap, moist, and harmony are sensory words. They evoke different senses as well. When your product is a food product you can use sensory words in your product description. For example, chocolate can be crunchy and sweet. Things like comfort tools and air conditioning can also use sensory words. As long as there is some connection with the senses, it will be good.
8 Use an easy to read structure
Structure is also very important since it is how consumers will initially see your page. If you put information in the wrong place, consumers may decide not to buy. A good structure always puts the most important or interesting information at the top. Then the bottom areas are for information that is important but less interesting. The most bottom areas are for information that not everyone may need to know but some types of consumers will want to know.
9 Provide testimonials
You can also include brief testimonials in your product description. Testimonials will help develop trust between you and the consumers. If you have reviews of past customers, the consumers will know that you are trustworthy. However, not all products require testimonials and it can be used for something else. For products with a high investment, it is good to put in investments. The testimonials should not only highlight the product but your store as well.
10 Do not use overly technical or complicated language
It may sometimes be good to put in technical language. However, it is usually not a good idea for most products. If your product description contains too much technical language or complicated language, consumers won’t like to read the description. Consumers will either get bored or not understand. This may lead to consumers leaving your page or being overwhelmed. Use language that is simple to understand and clear. But using language that is too simplistic can be bad. Consumers will either think that you are condescending or not knowledgeable.
Now you know how to create a good product description. You can use this newfound knowledge in doing business. And with this knowledge, you should not be afraid to grow and expand your business. Building businesses takes one step at a time. AsiaCommerce can help you grow faster and better with our many services. We offer services that range from export-imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Check out our many services and gain many awesome benefits for your business!
Marketing is always a complicated thing to do for businesses. Sometimes it can be easy and sometimes it can be very hard to do. There are also ways to pay for marketing and then sometimes word spreads organically. Different marketing approaches will have different effectiveness. Organic marketing will typically be more effective and lasting than a paid marketing approach. However, organic marketing strategies are often difficult and need a lot of effort. Luckily, with the ubiquity of the internet, there are budget strategies to achieve organic marketing.
What is Organic Marketing?
Organic marketing is essentially anything outside of the typically paid strategies. This does not mean it is cheap because it is still going to cost money and effort. Its price comes from the randomness of organic marketing. You can never know what works until you try it and that is why it still costs money. Organic marketing generates free traffic into your business. Usually, simple tactics work, but you have to try a lot of things before you can determine which method works best. Organic marketing is usually more robust and effective.
Great examples of organic marketing would be holding workshops that integrate your product or business. People will get value from this event and may be attracted to your business. However, the workshop itself is not a marketing strategy, it is an actual event or even a product. These kinds of things get people talking and therefore develop a more organic type of marketing.
What will you need for effective organic marketing?
Organic will not work with just any business and product. There are requirements that need to be met for it to work.
1. The first thing is a unique and interesting product. Having an interesting product will help a lot since people often talk about interesting products. Having a successful product will definitely help a lot with organic marketing.
2. A clear target audience that fits your business. You need to know who your audience is and what will attract their attention. This way you can tailor your plans and strategies to target your audience more effectively.
3. Great product description and enticing copywriting on your product page. This is so that your viewers or bystanders can be converted into customers. What good is a great marketing strategy if it does not increase customers to your business?
These are the 3 things that you will need to have an effective organic marketing strategy. If you noticed, these things are fairly easy to get. This is because these things are only the foundation to a great organic marketing plan. You will need great strategies for organic marketing.
Organic Marketing Strategies
Now is the part where we will be discussing the strategies you can employ to have effective organic marketing. In essence, organic marketing will utilize anything outside of the typical aid marketing tactics to gain traffic. However, since we are on a budget, we will have to be creative.
1 Create a Blog about your field of business
A blog is one of the easiest and simplest strategies to do. You can create blogs that have topics about the products you are selling. This can range from product reviews, news, education, and many more. However, the hard part about blogs is that standing out amongst the competitors is very hard. There are already millions of other blogs out there. But if you can make an interesting and engaging blog, it will be effective.
2 Make video content on your products
Making video content will be very useful in organic marketing. Many people use videos before they purchase products. Consumers these days usually do research before they purchase. Making content that facilitates research for consumers makes it easy for you to attract them to your business. However, video content may be hard to do since you would need to shoot and edit. But you can also post videos on Instagram or Tiktok where it is significantly easier to make videos since all you would need is a smartphone.
3 Organic social media strategies
Making content and having a presence on social media would be a great idea. Not only is it easy to do, but the reach will also be very high as well. A large part of the population in many countries uses social media. The things you can do are giveaways, competitions, discounts, and more. In addition, many social media sites have a built-in e-commerce feature. This means that you can easily integrate your social media with your business.
4 Great SEO
Discoverability is important for organic marketing. Unlike typical paid marketing, you won’t have a priority placement on platforms and services. You will have to tailor your content to be compatible with the search engine. This is called SEO or search engine optimization. With great SEO your content and business will show up more frequently and more prominently when a consumer searches for something. There are many ways to do this, the most common is using the right keywords or tags.
5 Strategic partnerships
Lastly would be about strategic partnerships. This means that you should try and collaborate with other businesses or influencers. This won’t be like the typically paid sponsorships, you should find a mutual benefit. You can partner with a business that offers a service or augmented product that can add value to your business. In addition, customers from your partner may be attracted to your business and vice versa. This leads to great organic marketing and more value for you.
So that is how we would do organic marketing. There are so many ways to attract new consumers. Marketing that is done organically is a great way to expand your business and grow. However, what about the other parts of your business like procurement or logistics? AsiaCommerce is here to help. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Check out our many services and gain many awesome benefits for your business!
Starting a business is very exciting and daunting. There are many ways it can go wrong, but also many ways it can become very successful. There will be mistakes along the way but don’t worry about making mistakes. Most mistakes can be fixed and you can always rise back up. However, it would be very beneficial if you can avoid common mistakes made by people who are starting a business. This way you can be more efficient and successful.
Starting a business in this modern age
In this day and age, the business world has experienced significant changes mainly because of technology. It is easier than ever to build a business on your own. In addition, there are so many new types of businesses that you can do, especially online. Small businesses are also the backbone of many of the world’s economies. They offer employment opportunities to many people. According to the ISEAS in Singapore, there are currently 70 million SMEs in Southeast Asia and account for 99% of business activities in the region. Small businesses account for large portions of ASEAN nations’ economies.
Considering the promising business climate for small businesses, it is a great time to start building your own business. However, there are many things to look out for when starting a business. In this article, we will highlight the 10 most common mistakes made when starting a business. This way you can avoid them.
10 Most Common Mistakes
Now let’s discuss the 10 common mistakes people make when starting their business. These are usually made because of lack of knowledge and oversight. Don’t feel bad if you have made these mistakes because they are very easy to make and everyone has done them.
1. Misreading or misjudging the market
The market is always changing and new trends always pop up. However, knowing which trends will last is a whole different thing. It is very easy to be swept up by a trend and make mistakes that affect your future. A good example of misreading the market is the fidget spinner. It was very trendy a few years ago but today the market is non-existent. The trend of fidget spinners was merely a fad. Be careful with trends and reading the market.
2 Improper goal setting
Every business needs a proper goal. A good framework for goal setting is the SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. If your goals fulfill these things then it is a good goal. However, many people often forget one of these things when making goals that negatively impact their business. Be sure to have a goal that is ambitious but reasonable for your business. Goals that are too low or conservative can also be bad since they impact growth.
3. Impatience and Fear
Being impatient and rash with your decision-making is also a common mistake. Most businesses take some time before being profitable. Some people can be discouraged and end early during the early stages of a business, either because of fear or impatience. So just wait and the time will come when your business can succeed. And even if it fails, quitting too early may lead to you missing out on many things.
4. Lack of marketing or wrong marketing strategy
A common mistake is also related to marketing. Businesses with a great product or business plan can still fail if nobody knows about it. Marketing is very important and if done wrong it can fail a business. Some people either invest too little in marketing or invest in the wrong marketing. So be sure to know your audience and choose a marketing strategy that fits your business best. This way your resources are allocated more efficiently.
5. Too much flexibility, too little formalization
It is hard to have formalization in a new business. Formalization here means the usage of contracts and documents in your business. The flexibility does make it more fun and manageable. However, too little formalization means that accountability may be an issue. Of course, too much formalization can also hinder progress. So you have to find a good balance between these two.
6. Setting prices too low or excessive promotions
It may seem like a good idea to use a low price when at the early stages of a business. You can attract more consumers and generate more sales. However, if you set your prices too low you will not make a profit or less of it. In addition, when you decide to raise your prices existing consumers will move away from your business because the low prices were the reason why they were there. You have to find a balance between attracting new consumers and gaining profit.
7. Targeting the wrong market segment or misidentifying target
Targeting may seem pretty easy since products are typically produced with a particular consumer in mind. However, you can experience a mistake in targeting because of many other factors. First, your target consumer may already have an existing business that they use so your business won’t be attractive to them. Your consumer base may also experience a shift in preference which means that they won’t buy your products. Mistakes like these are very easy to make, luckily they are pretty easy to fix so don’t worry.
8. Too much and too little spending
Now comes the issue of spending on a business. Businesses need money to expand and grow. However, if you spend too much or too little it will be bad for business. Spending too much will mean that the return on investment is harder to achieve and getting a profit is harder. You may also end up with a lot of debt. Spending too little will mean that your business’ potential will be unrealized. A good rule of thumb would be to spend what you are willing to lose.
9. Hiring employees
Hiring employees is definitely important for a business. You can’t run a business by yourself, especially if your business is growing. However, you can make a mistake by hiring the wrong people, not hiring enough, or hiring too much. Employees cost money and they have to be a worthwhile investment. If you are not careful then employees may have a negative impact. If the number of employees doesn’t match your business needs you can either waste money or miss out on opportunities. Try and find a balance when hiring employees.
10. Not committing to the business enough
Lastly, it’s a matter of commitment. Commitment to a business is usually what leads to success. If we give up easily or do not commit to our business, we can’t expect to succeed. New business owners have to stand by their business even if at that time it does not seem successful. Steve Jobs committed fully to the business that he created in a garage with his friend. If he did not stay committed and dedicated, he would not have achieved the level of success that he did. So commit to your businesses and stand by them. Stand by your businesses and give them all you have.
So now we have discussed the most common mistakes that new business owners make. There are many ways to make mistakes but also many more to succeed. Don’t wait around to start your business. These promising times are the best time to start a business. If you are worried about the initial costs or about your lack of knowledge, don’t worry. AsiaCommerce is here to help. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Join AsiaCommerce’s membership today to get many benefits for your business!
Having a business usually means that you will have to sell your products. However, don’t stop once you sell your product, you still have plenty of chances to sell more. When a consumer decides to buy one of your products, they may be interested in buying more things or even upgrading their purchase. The reason why they might buy more is that they did not know they needed something. By showing consumers what they did not know they wanted, you are giving more value to the consumers. This way everyone can benefit, however, there are issues that can happen when you upsell in the wrong way. Today we will discuss the various things to consider when upselling.
What is Upselling?
Upselling is a sales method where a seller pushes customers to buy more expensive items, upgrades, or other products to generate more revenue. This is very common in businesses and stores. Upselling gives you more revenue but you don’t have to use as many resources. This is because you are using the resources that you used for the original sales to generate more sales from upselling. If done right, upselling can be a great thing for both the consumers and sellers. Consumers feel happier and satisfied knowing they purchased the best products you can offer. Meanwhile, you gain more revenue.
Upselling VS. Cross-selling
You may also hear about cross-selling in addition to upselling. These two concepts are very similar but they have clear differences. Upselling is adding more purchases and value while cross-selling is adding a completely new purchase. However, they can be done in similar ways. A good example is the purchase of a smartphone. Upselling means that you will try and get customers to buy the higher-end model as well as other additional products that add to the smartphone. Cross-selling means you will persuade the customer to buy a tablet in addition to the smartphone.
When to Upsell in the Consumer Experience
There are good times that you can upsell to the consumer. The first is before the purchase and the second is after the purchase. You can also upsell during the purchase, but this is typically seen in physical sales methods like in a retail store. There are advantages to the times to upsell and it depends on the type of product.
Upselling before the purchase is called pre-purchase upselling. This means that when the consumers are trying to pick the product, you can also show them the upselling options. They can then decide to include the upgrades and add-ons to their purchase and complete the transaction. This works best for smaller purchases because it is seen as okay to not have all the information about the product.
Post-purchase upselling is upselling after the transaction is completed. This means that you are attempting to upsell to the consumers after the purchase is made. This can be done to products that have a higher price and more commitment. What you need to do is to show them what they can buy to enhance the experience with their purchased product. For example, after a consumer buys a smartphone you can convince them to buy an external memory card so that they can store more data. This has the benefit of not impacting the previous sale and increases conversion rates because it’s more impulsive.
5 strategies For Upselling
We have discussed what upselling is and when you can do upselling. Now let’s discuss how you can do upselling. These are the 5 main strategies for upselling in your business.
1. Choose products that match or fit the original purchase
When upselling to consumers, be sure to choose products that match or fit with the original purchase. You can’t try and upsell a laptop accessory to a customer who bought a smartphone. Consumers will not see the value of upgrading their purchase if they don’t see a good reason for it. So be sure to pick products that match very well together.
2. Use competitive pricing on the add-ons
The products or add-ons that you are upselling should not be sold at the same price when bought on their own. The upsell has to be for a lower price or a discount. Consumers won’t really be attracted to upgrade their purchases without a financial benefit. So it is a good strategy to lower the price of products you are upselling.
3. Offer gifts for the purchase
You can also offer gifts like free products or a discount code for accepting the upsell. This gives a lot more value to the consumers and makes them feel happier with their purchases. Gifts like screen guards, cases, shirts, or even dolls are a great choice. Just make sure that these gifts are cheap and they won’t affect your profits.
4. Offer bundles that upsell
Rather than offering individual products or add-ons, you can offer them using bundles. You can mention that we have a bundle that gives you more products. For example, you can mention that you have a bundle where you get a smartphone and an external memory card for cheaper than if you bought them separately. This way consumers can understand the added value better.
5. Highlight the value that upselling can give
Lastly, you can always highlight the value that the upgrades and add-ons can bring to the consumers. Sometimes consumers may not understand the actual value and benefits of an upgrade. It may be because they don’t care or they don’t understand. Making them realize that an upgrade is good for them will benefit your business greatly. Because now they already have enough reasons to upgrade and you don’t need to use other strategies.
Upselling will do wonders for your business when done right. And now you know how to do them more effectively. However, upselling means that you will need to source more products. This can be hard and complicate your business. This is where AsiaCommerce can help you out. We have an extensive network that can minimize the costs of your logistics and product sourcing. Our services range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. Join AsiaCommerce’s membership today to get many benefits for your business!